FASS Staff Profile

DR SHOBHA AVADHANI
LECTURER
DEPARTMENT OF COMMUNICATIONS AND NEW MEDIA

Appointment:
LECTURER
Office:
AS6 03-31
Email:
cnmsa@nus.edu.sg
Tel:
66011743
Fax:
Homepage:
http://profile.nus.edu.sg/fass/cnmsa/
Tabs

Brief Introduction

Dr Shobha Avadhani is a Lecturer at the Department of Communications and New Media, National University of Singapore, where she teaches public speaking and various aspects of media studies. She holds a PhD in Communication and New Media from the National University of Singapore. With research interests in the areas of political communication, the politics of technology and education, and media literacy and citizenship, Dr. Avadhani has published research on the intersection of youth, citizenship and new media: the meanings of social and mobile digital media for juvenile delinquents and youths at risk, the changing nature of democratic discourse in hybrid regimes, and the role of the Singapore school in shaping technological citizenship. Underscoring much of her research and teaching is a deep interest in gender studies, feminist theory and critical race theory. Dr. Avadhani has many years of experience in teaching and curriculum development, spanning different levels, from secondary school to higher education and adult learning. 


Teaching Areas

Current teaching areas:

  • Gender and media 
  • Public speaking

Prior teaching areas:

  • Algorithmic culture
  • Public writing and communication 
  • Critical thinking and writing for engineers
  • Qualitative communication research methods
  • Social psychology of new media

Research Interests

  • Algorithmic culture
  • Critical theory of technology
  • Critical media literacy
  • Politics of technology and education
  • Multimodal public discourse

Publications

CHAPTERS IN BOOKS

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    Vadrevu, S. (2015). Young people, new media and citizenship in Asia. In L. Hjorth and O. Khoo (eds.). Handbook of New Media in Asia. Routledge.

    Lim, S.S., Nekmat, E. & Vadrevu, S. (2011). Singapore’s experience in fostering youth media production: The implications of state-led school and public education initiatives. In J. Fisherkeller (Ed.) International Perspectives on Youth Media: Cultures of Production & Education. New York: Peter Lang.

ARTICLES IN JOURNALS

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    Articles in refereed journals: 

    Lim, S. S., Basnyat, I., Vadrevu, S. & Chan, Y. H. (2013). Critical Literacy, Self-Protection and Delinquency: The Challenges of Participatory Media for Youths At-Risk.  Learning, Media and Technology, 38(2). [2012 Impact Factor 0.644]

    Lim, S. S., Chan, Y. H., Vadrevu, S. & Basnyat, I. (2013). Managing peer relationships online - investigating the use of Facebook by juvenile delinquents and youths-at-risk.  Computers in Human Behaviour, 29(1), 8-15.  [2012 Impact Factor 2.067]

    Sreekumar, T. T., & Vadrevu, S. (2013). Subpolitics and democracy: The role of new media in the 2011 General Elections in Singapore. Science Technology & Society, 18(2), 231-249. [2012 Impact Factor 0.312]

    Lim, S. S., Vadrevu, S., Chan, Y. H.& Basnyat, I. (2012). Facework on Facebook: The online publicness of juvenile delinquents and youths-at-risk.  Journal of Broadcasting & Electronic Media, 56 (3), 346-361. [2012 Impact Factor 0.603]

    Invited articles:

    Avadhani, S. (2018). Social Media and Politics in Southeast Asia. ASEANFocus, 5,. ISEAS-Yusof Ishak Institute.

    Vadrevu, S. (2013). Youth in Singapore: Constructing citizen identity. Published in German as “Jugendliche in Singapur: Die Konstruktion einer burgerlichen Identitat”. Sudostasien, 4, 29-30.

    Vadrevu, S. & Lim, S. S. (2012). Youth, politics and social media in Southeast Asia: Trends, events and implications. In W. Hofmeister (Ed.) Youth: Future agents of change or guardians of establishment? (Panorama 2012/1, pp. 19-28). Singapore: Konrad Adenauer Stiftung.

BOOK REVIEWS

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    Avadhani, S. (2017). [Review of the book Education, Globalization and the Nation, by K. M. Chong, I. Davies, T. Epstein, C. L. Peck, A. Peterson, A. Ross, M. A. Schmidt, A. Sears and D. Sonu]. Citizenship Teaching and Learning, 12(3): 371-380.

    Vadrevu, S. (2015) Self-representation and digital culture. Book review. Journal of Television and New Media. 16 (8), 769-773.

    Vadrevu, S. (2013).Youth Culture in China: From Red Guards to Netizens. Book review. Journal of Creative Communications. 8 (2-3), 277-279.

    Vadrevu, S. (2012). Character and Moral Education: A Reader. Book review. Asia Pacific Journal of Education, 32 (4), 518-519.

     

     

CONFERENCE PAPERS

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    Avadhani, S. (2019). Hidden in plain sight: Critical media literacy for STEM students on the neoliberal campus. Paper presented at Media Education Research Section of the IAMCR 2019 conference in Madrid, Spain, July 7-11, 2019.

    Avadhani, S. (2017). Critical Media Literacy in a Singapore Secondary School: Experiments in Disrupting Compliant Subjectivities. Recorded and presented as part of a panel “Media Literacy in High-Poverty Neighborhoods: Six Case Studies Offering a Global Perspective” at the International Communication Association Conference, San Diego, May 2017.

    Vadrevu, S. (2015). Pedagogy, technology and agency in Singapore: Constructing the technological citizen. Presented at the International Communication Management Conference, MICA, Ahmedabad, India, 19th to 21st February, 2015.

    Vadrevu, S. (2014). The school in Asia’s technological society: Pedagogy, new media and agency in Singapore. Presented at the Communication Policy and Technology Section of the International Association for Media and Communication Research (IAMCR) Conference, Hyderabad, India, July 15th – 19th, 2014.

    Vadrevu, S. and Sreekumar, T.T. (2014). Online memes in Singapore’s social media: Imagery, symbolism and critical visual culture. Paper submitted as part of a panel on “New forms of Spatiality, Rhetoric and Symbolism at the Intersections of Digitally Mediated Art and Politics” for the Political Communication Section of the International Association for Media and Communication Research (IAMCR) Conference, Hyderabad, India, July 15th – 19th, 2014.

    Vadrevu, S. and Sreekumar, T.T. (2013). Online memes and youth political engagement in Singapore. Paper presented at Association of Internet Researchers Conference, Denver, Colorado, USA, October 23rd – 27th, 2013.

    Lim, S.S., Nekmat, E. and Vadrevu, S. (2012). Media production for the community: Top down or bottom up? Presentation at a panel on Youth Media Around the World: Communities Creating Communication, under the division of Children, Adolescents and the Media at the International Communication Association Conference, Phoenix, May 2012.

    Lim, S.S., Vadrevu, S., Basnyat, I., and Chan, Y.H. (2012).  Mobile phones and juvenile delinquency: Exploring enhanced connectivity and network persistence in an understudied population. Paper presented at From SMS to Smartphones: Tracing the impact and developmental trajectory of the mobile phone in Asia, National University of Singapore, 13-14 February 2012.

    Sreekumar, T.T. and Vadrevu, S. (2012) “‘If I can, I legislate. If I can’t, I gazette’: Political Twitterati and Democracy in Singapore”. Paper presented at the Political Communications Division of the International Communication Association Conference, Phoenix, May 2012.

    Lim, S. S., Chan, Y. H. & Vadrevu, S. (2011) “Branding the Nation State in the 21st century – the experience of Singapore Inc.” Paper presented at the 13th Malaysia-Singapore Forum, NUS, 1-2 December, 2011.

    Vadrevu, S. (2011). Teacher identity and selective strategies for mediating interactions with students on Facebook. Paper presented at the International Communication Association Conference, Boston, May 2011

     

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