FASS Staff Profile

MS CINDY HO
TEACHING ASSISTANT
DEPARTMENT OF COMMUNICATIONS AND NEW MEDIA

Appointment:
TEACHING ASSISTANT
Office:
AS6/03-41
Email:
cindyho@nus.edu.sg
Tel:
+65 6516 5128
Fax:
Homepage:
https://profile.nus.edu.sg/fass/cindyho/
Tabs

Brief Introduction

Cindy completed her undergraduate studies at the National University of Singapore in 2020, graduating with a B.Soc.Sci (Distinction) in Communications and New Media. During her candidature, she also completed the University Town College Programme (UTCP) under Tembusu College. She then trained as a teaching apprentice before taking up a full-time appointment as a teaching assistant in July 2021. Her teaching portfolio includes courses from both the undergraduate and M.Soc.Sci (Communication) levels. Research-wise, she is broadly interested in body politics in the media and has also explored strategic communication and media writing under her professors. Cindy is also a Masters by Research student in the department. 


Teaching Areas

NM2220 Introduction to Media Writing

NM3215 Advertising Strategies

NMC5301 Strategic and Global Communication

NMC5306 Communications and Leadership

NMC5307 Final Year Project


Publications

CONFERENCE PAPERS

  • Chan, P. H., Ho, C., & Chaidaroon, S. (2022, March 29–April 1). Peeing in Bottles: Amazon’s Corporate Crisis and Ethical Implications [Online paper presentation]. International Academy of Business Disciplines, Conway, Arkansas.
  • Long, A. D. S., Ho, C., & Chaidaroon, S. (2022, March 29–April 1). IKEA Singapore: The Use of Contingency Theory to Take Responsibility and Respond to Crises [Online paper presentation]. International Academy of Business Disciplines, Conway, Arkansas. 
  • Petcharapiracht, N., Ho, C., & Chaidaroon, S. (2022, March 29–April 1). Female Leadership: Examining Whitney Wolfe Herd’s Social Media Engagement Strategies [Online paper presentation]. International Academy of Business Disciplines, Conway, Arkansas. 
  • Azhari, H., & Ho, C. (2022, February 10–11). Being Culturally-Attuned in Multiracial Singapore: Examining People’s Association’s Public Relations Crisis Using the Circuit of Culture [Paper presentation]. Asia Pacific Public Relations Research and Education Network, Singapore, Singapore. 
  • Kwong, M. A., & Ho, C. (2022, February 10–11). “Taking the wheel”- Examining Zak Brown’s leadership styles through Twitter [Paper presentation]. Asia Pacific Public Relations Research and Education Network, Singapore, Singapore. 
  • Liu, C., & Ho, C. (2022, February 10–11). Not All Styles Fit the Same: Examining and Applying Situational Crisis Communication Theory to Dolce & Gabbana’s Crisis in China [Paper presentation]. Asia Pacific Public Relations Research and Education Network, Singapore, Singapore. 

OTHERS

  • Ho, C., Teo, E., & Chaidaroon, S. (2021, October 28–30). Cultured Meat in Singapore: The Moral and Practical Paradoxes [Film Submission]. Association for Consumer Research, Seattle (Virtual), USA. 

Last Modified: 2022-12-15         Total Visits: 909