FASS Staff Profile

DR JINNA TAY

DEPARTMENT OF COMMUNICATIONS AND NEW MEDIA

Appointment:
SENIOR LECTURER
Office:
AS6/3-04
Email:
jinna.tay@nus.edu.sg
Tel:
6516-6558
Fax:
Homepage:
http://profile.nus.edu.sg/fass/cnmjt/
Tabs

Brief Introduction

DR JINNA TAY joined the Department of Communications and New Media in January of 2019 after more than 20 years away from Singapore.  Having grown up in Singapore and growing up all over again in Brisbane, she has deep cultural memories of Singapore and academic practices that are mainly Australian.

She was formerly based at Monash University, in the Master of Communications and Media Studies program for six years teaching across the areas of Communication, Culture and Media studies. Prior to that, she undertook her post-doctoral fellowship at the Centre for Critical & Cultural Studies, at the University of Queensland, as a recipient of Professor Graeme Turner’s Australian Research Centre Federation Fellowship, entitled, What is TV in the era of Post-Broadcast TV? Her project focused on the comparative broadcasting systems in the Asian cities of Singapore, Hong Kong and Taipei with a particular interest in public broadcasters. This fellowship produced articles and a co-edited book with Professor Turner, entitled, Television studies after TV: Understanding television in the Post-broadcast era, Routledge, 2009, which, has been well received. Her Doctoral dissertation explored the textual interrogations between fashion journalism texts and the modern city, and the way both shaped each idea via the negotiations of the readerships, entitled, Looking Modern: Cultural Modernity and Fashion Journalism in Shanghai, Singapore and Hong Kong, 2007.

She has wide ranging research interests in the media, arts and humanities; from cultural and national identities, to material and popular culture and literature, television, film and cities studies. She has published across topics on celebrities and Asian idol, fashion journalism and women identities, Asian television histories and public broadcasting systems. Her latest book is a co-edited project with Professor Turner, entitled, Television Histories in Asia: Issues and Contexts, Routledge, 2016.  


Teaching Areas

  • NM3243 Organisational Communication & Leadership 
  • NM4249 Media & Audiences
  • NM3550 Compulsory Internship Program (Convenor of the CIP Team) 
  • GESS1022/GES1031 Culture and Communication in Singapore 

Current Research

Research Projects

  • Alternative Media in Singapore: Practicing and Cultures (2021 - ongoing)
  • Digital Ethnography and Student Affect during Covid-10 (SRSS Grant (2020): Emergency Remote teaching and beyond: A media studies approach towards understanding student affect and emotional presence in online learning)  

Research Grants 

2023-2024 - Internship Learning Community: Building a NUS Internship Coordinators Network, ($5,830), CDTL

2020-2022/3 - Fashion Shows and Fashion Media: Identification and Documentation of Singapore Fashion Heritage ($105,300.00), National Heritage Board

2020- Building capacity around Work Integrated learning in CNM and NUS ($4,618) Provost Oustanding Educator Award, CDTL 


Research Interests

Television studies/Media Studies    

Cultural and national identities 

Popular Culture and Material cultures 

Media pedagogies 

Modernization & Cities 

Fashion media and fashion studies 

Alternative Media  

 


Publications

CHAPTERS IN BOOKS

  • Tay, J. (2016), Dramatizing the nation: television, history and the construction of Singaporean identity In, Tay, J. & Turner, G. (eds.) Television Histories in Asia: Issues and Contexts, Routledge, London.
  • Tay, J. and Turner, G, (2016) Introduction: Television Histories in Asia: nation building, modernization & marketization In, Tay, J. & Turner, G. (eds.) Television Histories in Asia: Issues and Contexts, Routledge, London.
  • Tay, J. (2012) The Search for an Asian Idol: the performance of Regional Identity in Reality Television In, Zwaan, K. and De Bruin, J. (eds.), Adapting Idols, Authenticity, Identity and Performance in a Global Television Format, Ashgate, Leeds, UK.
  • Huijser, H and Tay J., (2011) Can Celebrity Save Diplomacy? Appropriating Wisdom through ‘The Elders’, In Huliaras, A., Tsaliki, L. and Frangonikolopoulos, C.A.  (eds.) Transnational Celebrity Activism in Global Politics: Changing the World, Intellect Books, Bristol, pp.105-120.
  • Tay, J. (2009) Television in Chinese Geo-linguistic markets: De-regulation, Re-regulation and Market Forces, in G. Turner & J. Tay (eds.) Television Studies after Television: Understanding television in the post-broadcast era, Routledge, London, pp.105-114.
  • Mitchell, A., Schmidt, C. and Tay, J. (2010) Team Sportswear in Australia, Berg Encyclopedia of World Dress and Fashion, Berg, London

EDITORIAL WORK ON BOOKS

  • Tay, J. & Turner, G. (eds.) (2016) Television Histories in Asia: Issues and Contexts, Routledge, London.
  • Turner, G. & Tay, J. (2009) (eds.) Television Studies after Television: Understanding Television in the Post Broadcast era, Routledge, London.
  • Tay, J. (ed.) (2004) “Part IV: Creative Cities”, in John Hartley (ed.) Creative Industries, Malden: Blackwell, pp.219-280.

EDITORIAL WORK ON JOURNALS

  • Liew, K.K. and Tay, J. (2011) (eds.) Transnational Asian Television (special issue), International Journal of Cultural Studies, Vol. 14, 3, pp.231-234

ARTICLES IN JOURNALS

  • Tay, J. (2011) The Search for an Asian Idol: the performance of Regional Identity in Reality Television, in, Transnational Asian Television, International Journal of Cultural Studies, Vol. 14, 3, May, pp.323-338. 
  • Tay, J. and Turner, G., (2010) Not the Apocalypse: Television Futures in the Digital Age, Journal of Digital Television, Givens, J. & Starks, M. (eds.) Vol. 1, No.1, pp. 31-50.
  • Tay, J. (2009) ‘Pigeon-Eyed Readers?’: the adaptation and formation of an Asian fashion magazine, Continnum: Journal of Media & Cultural Studies, April. Vol. 23 pp. 245-256.
  • Turner, G & Tay, J.  (2008) What is television? Comparing media systems in the Post-Broadcast era, Media International Australia, February, No.126, pp.71-82.

THESES/DISSERTATIONS

  • Tay, J (2007) Looking modern: fashion journalism and cultural modernity in Shanghai, Singapore and Hong Kong. PhD Thesis. Queensland University of Technology 

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